Before we initiate any sales activities, we conduct detailed market research to gain insights into your product, the competitive landscape, and your target audience. This foundational step ensures that our sales strategy is data-driven and tailored to your unique business objectives. 

We craft a personalized sales strategy that aligns with your brand’s goals. By identifying the most promising retailers and distribution channels, we position your product in front of the right buyers, at the right time, to maximize your market penetration. 

With an extensive network of contacts within major national and independent retailers, we leverage our relationships to secure high-value meetings and negotiate optimal terms for your product placement. Our established connections give your brand a competitive edge. 

Our team of seasoned sales professionals creates compelling presentations and pitches that highlight the unique selling points of your product. From initial outreach to closing the deal, we manage the entire process, ensuring your product is presented with the utmost professionalism. 

Once your product is in stores, our work continues. We monitor sales performance, provide regular updates, and collaborate with retailers to optimize product placement, pricing, and promotional strategies. Our goal is to ensure sustained sales growth and brand visibility. 

Trade shows are a powerful platform for product exposure and direct sales opportunities. We represent your brand at industry trade shows, setting up meetings with key buyers and influencers, showcasing your product, and generating leads that convert into sales. 

Beyond traditional retail, we identify and develop additional sales channels that can amplify your product’s reach. Whether it’s online marketplaces, B2B platforms, or specialty retailers, we ensure your product is available wherever your target customers are shopping. 

We design and execute promotional campaigns that boost product awareness and drive sales. From in-store demonstrations to special promotions and sampling events, we create experiences that engage consumers and encourage purchase decisions. 

Accurate sales forecasting is critical to maintaining inventory levels and meeting customer demand. We provide sales forecasting services that help you plan production, manage inventory, and avoid stockouts or overstock situations. 

Review the retail landscape to understand the opportunities and competition. Put together a bespoke presentation (how we propose to enter the category and what support will be offered).

We leverage the connections we've built over the years to contact our retail customers. We arrange meetings with buyers to present your product, and we will invite you to these meetings to ensure you can participate in the discussions.

Upon receiving feedback from retailers about your business, we will be ready to take and process orders from your company. AWA will collaborate with you to enhance your products and boost future sales.